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Clinic Marketing

Website Audit Checklist

Professional Healthcare Website Analysis Tool for Clinics & Medical Practices

Client Name
Website URL
Audit Date
Audited By
STEP 1: FIRST IMPRESSION CHECK ▼

Open the website and observe carefully

Does it look outdated? (old design, dated colors, old fonts)
Does it look professional and trustworthy?
Does it look good on mobile device?
Would you trust this website as a customer?
📝 Notes / Issues Found:
⚠️ Warning: If most answers are NO = REDESIGN needed
STEP 2: SPEED CHECK ▼
Manual Load Time Test
Open website in new incognito/private window
Result:
Google PageSpeed Test
Go to: https://pagespeed.web.dev/ Enter website URL and analyze
GTmetrix Test
Go to: https://gtmetrix.com/ and analyze
Are images properly compressed?
Is caching plugin/setup enabled?
📝 Main Speed Issues Found:
Score Guide: 70-100 = GOOD (just needs updates)
40-69 = AVERAGE (major fixes needed)
0-39 = POOR (consider redesign)
STEP 3: MOBILE CHECK ▼

Open website on your mobile phone

Does website display correctly on phone?
Are all buttons clickable and working?
Is text readable without zooming?
Does menu open and work properly?
Do images fit properly within screen?
Can you easily navigate between pages?
Forms working on mobile?
Is contact information easily visible?
Are phone numbers clickable? (tap to call)
No horizontal scrolling?
📝 Mobile Issues Found:
⚠️ Warning: If 2+ problems found = REDESIGN recommended
STEP 4: TECHNICAL FOUNDATION CHECK ▼
Platform Identification
If WordPress:
Additional Technical Checks
Check for broken links (use Broken Link Checker)
404 error page exists and working?
Backup system in place?
Database optimization status checked?
📝 Technical Issues Found:
⚠️ WARNING SIGNS FOR REDESIGN:
• Theme is 5+ years old
• 20+ plugins installed
• PHP version below 7.4
• WordPress version below 6.0
• Theme no longer supported/updated
STEP 5: CONTENT & STRUCTURE CHECK ▼
Homepage Review
Clear message about what business offers?
Contact info easily visible?
Professional images/photos?
Clear call-to-action buttons?
Logo displays properly?
Other Pages
About page complete and professional?
Services clearly listed and described?
Contact page with address, phone, email?
Blog/News section exists and updated?
Testimonials/reviews present?
Social media links present?
Privacy Policy page exists?
Terms & Conditions page exists?
Google Maps embedded properly (if applicable)?
FAQ section available?
No spelling/grammar issues?
Critical Test
TESTED CONTACT FORM - Does it work?
📝 Content/Structure Issues:
STEP 6: SECURITY CHECK ▼
SSL Certificate
URL starts with https:// ?
Lock icon showing in browser?
No security warnings from browser?
SSL Status
Malware Scan
Go to: sitecheck.sucuri.net
Enter website URL and scan
Wait for results
Scan Result
Additional Security Checks
reCAPTCHA on forms?
Two-factor authentication enabled?
Regular security scans scheduled?
User role permissions properly set?
📝 Security Issues Found:
⚠️ Warning: If malware or big security issue = REDESIGN + cleanup required
STEP 7: COMPETITION COMPARISON ▼
Comparison
Competitors have better design?
Competitors have more features?
Competitors' websites load faster?
Competitors have better mobile experience?
Competitors have better content/information?
📝 What Competitors Do Better:
⚠️ Warning: If big gap with competitors = Consider REDESIGN
STEP 8: SEO BASICS CHECK ▼
Title tags proper on all pages?
Meta descriptions present?
H1 tags on every page?
Alt text on images?
Sitemap.xml exists?
Robots.txt properly configured?
Google Analytics installed?
Google Search Console connected?
Schema markup present?
📝 SEO Issues Found:
STEP 9: CONVERSION & UX CHECK ▼
Clear value proposition on homepage?
Trust signals present (testimonials, certifications, awards)?
Loading animations/transitions smooth?
Color contrast accessibility good?
Font sizes readable?
CTA buttons stand out?
📝 UX/Conversion Issues:

FINAL SCORING & DECISION

Rate each category from 1-10 (1=Very Poor, 10=Excellent)

Category
Score
Max
Speed & Performance
10
Mobile Friendly
10
Design Quality
10
Security
10
Structure & Navigation
10
Content Quality
10
Technical Health
10
SEO Basics
10
Conversion & UX
10
TOTAL SCORE: 0 / 90

YOUR RECOMMENDATION

Based on total score, select your recommendation:

✅ UPDATE ONLY (Score: 60-90)
Website foundation is strong. Needs updates and optimization only.
Timeline: 1-2 weeks | Cost: Lower
🔧 MAJOR RENOVATION (Score: 30-59)
Needs significant improvements. Fresh modern design on same platform.
Timeline: 3-4 weeks | Cost: Medium
🚀 COMPLETE REDESIGN (Score: Below 30)
Website is outdated with major issues. Build modern website from scratch.
Timeline: 4-8 weeks | Cost: Higher

Key Points to Discuss with Client

ADDITIONAL NOTES & OBSERVATIONS

Use this space for any other observations, screenshots references, or important details: